Professional Services
Erdley GTM Advisory delivers executive coaching, investment diligence reports, and business mediation services to founders, C-Suites, and capital funds operating in product-driven markets. Based in Central Pennsylvania, the firm draws on deep entrepreneurial and institutional venture experience to guide high-stakes decisions with precision.
Service Pillars
Each service line addresses a distinct corporate pressure point — leadership impact, capital deployment, or operational dispute — through a framework built on real venture and operating experience.
Direct, high-impact mentorship for founders and CEOs navigating growth adjustments, capital raises, and board dynamics. Sessions are structured around real decisions, not abstract frameworks.
Comprehensive technical, commercial, and operational deal-screening for investment syndicates and venture capital funds looking to deploy capital with confidence and clarity.
Learn moreSpecialized dispute resolution tailored to corporate technology setups, intellectual property friction, and engineering product teams. Focused on Pennsylvania mediation frameworks.
Learn moreExecutive Coaching
Growth-stage leadership demands a different skill set than the one that built the product. Todd Erdley works directly with founders and CEOs who are navigating the transition from builder to executive — the shift where board management, capital strategy, and organizational design become the primary levers of value creation.
Structured guidance through the inflection points where early-stage instincts must give way to scalable leadership practices — hiring senior teams, establishing governance, and managing competing stakeholder interests.
Coaching through the mechanics and psychology of institutional fundraising, from seed rounds through Series A and beyond. Todd raised a $30M Series A at Videon and deployed $9M across 32 companies at Ben Franklin Technology Partners.
Practical frameworks for managing board relationships, aligning investor expectations, and maintaining founder agency through successive funding rounds and strategic pivots.
This coaching draws on Todd's experience bootstrapping Videon into a global streaming infrastructure company deployed by Intel, Qualcomm, Samsung, Sony, AWS, MLB, and the NHL. It is grounded in real operating decisions, not theoretical models. Explore the full background behind this advisory practice.
Alignment Conversation
A 1-hour exploratory session to map the specific leadership challenge and determine fit.
Structured Coaching Arc
Ongoing sessions built around real decisions, real timelines, and measurable executive milestones.
Async Advisory Access
Between sessions, direct access for time-sensitive decisions that cannot wait for the next scheduled call.
Architecture review, IP defensibility, and engineering team capability analysis.
Market sizing, customer traction validation, and competitive positioning evaluation.
Burn rate analysis, organizational structure, and operational scalability assessment.
Regulatory exposure, key-person dependencies, and capital structure risk analysis.
Diligence Reports
Investment syndicates and venture capital funds need more than a pitch deck review before deploying capital. Erdley GTM Advisory produces comprehensive diligence reports that screen deals across technical, commercial, and operational dimensions — the same lens Todd applied across 44 distinct investments at Ben Franklin Technology Partners of Central PA.
That tenure involved directly deploying $9M of early state capital while leveraging an additional $60M in syndicate partner matches across 32 companies. The diligence methodology is not theoretical — it was forged through real capital deployment at institutional scale.
Business Mediation
Technology companies face disputes that general mediators rarely understand — intellectual property ownership between co-founders, engineering team disagreements over product direction, equity friction in cap table restructuring. Erdley GTM Advisory provides specialized dispute resolution tailored explicitly to these kind of corporate issues, focused on Pennsylvania mediation frameworks to preserve operational momentum without costly litigation.
Disputes over intellectual property ownership, licensing terms, and co-inventor claims resolved through structured mediation.
Product direction conflicts, technical debt disagreements, and team leadership friction addressed with domain-specific understanding.
Proceedings structured within Pennsylvania's mediation frameworks, designed to preserve operational momentum and avoid litigation costs.
The goal is always the same: resolve the dispute, protect the company's forward trajectory, and keep the team focused on building. For founders dealing with growth-stage complexity, GTM advisory services can address the strategic layer alongside mediation.
Frequently Asked Questions
Executive coaching is designed for technical founders and C-Suites navigating growth-stage transitions — particularly those facing capital raises, board dynamics, or the shift from hands-on builder to organizational leader. The coaching is grounded in Todd Erdley's direct experience bootstrapping Videon and deploying institutional capital at Ben Franklin Technology Partners.
Each diligence report screens a potential investment across three dimensions: technical architecture and IP defensibility, commercial viability and market positioning, and operational structure including burn rate and team scalability. The methodology reflects the same rigor applied across 44 investments and 32 portfolio companies during Todd's tenure at Ben Franklin Technology Partners.
Business mediation at Erdley GTM Advisory is specialized for technology and product companies — addressing intellectual property friction, team disputes, and equity structure conflicts that general mediators lack the domain expertise to navigate effectively. Proceedings are structured within Pennsylvania mediation frameworks to preserve operational momentum and avoid costly litigation.
Every engagement begins with an exploratory alignment conversation — a focused 1-hour session to understand the specific challenge, assess fit, and determine the right service structure. From there, the engagement is scoped to the actual need, whether that is a single diligence report, a coaching arc, or a mediation proceeding.
Yes. Many engagements naturally span both professional services and go-to-market advisory. A founder receiving executive coaching may also need GTM strategy support, or a fund requesting diligence may want ongoing portfolio company advisory. The alignment conversation determines the right combination.
While rooted in Central Pennsylvania with deep ties to Penn State and the regional entrepreneurial ecosystem, Erdley GTM Advisory works with founders, companies, and investors nationally. Business mediation services are specifically structured within Pennsylvania mediation frameworks. The Centre Region Entrepreneurial Network (CREN) anchors the firm's regional community commitment.
Start a Conversation
Whether you need executive coaching, investment diligence, or business mediation, the first step is the same — a focused conversation to understand the challenge and determine fit. Complete the form and Todd will respond directly.
Contact via inquiry form
Phone
(814) 883-5932
Region
Central Pennsylvania
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